Our Blogs

WE LOVE TO SHARE

So here are our latest blogs sharing what we have learnt lately, we hope it will make your life easier.
Open Source Datasets

Open Source Datasets

Have you ever needed data for a work or academic project? If so, are there any good sites on the internet where you can easily access data? I have had to complete several projects at work where I had to build reports in various BI tool (Qlik and PowerBI). I needed to...

Making Sense of Google Analytics Data

Making Sense of Google Analytics Data

Here at OptimalBI we love data, and we get upset when it's only piled and doesn't produce value. Like many others who have a website, we use Google Analytics to collect its statistics. This is valuable marketing data, so we want to make use of it and help our...

Algorithms in the news

Algorithms in the news

It's been an eventful few weeks news wise with many high profile organisations admitting to their algorithms containing bias, even our government have opened the door a wee crack acknowledging there might be an issue within their programmes. Here is a summary of whats...

Bias – a capability challenge

Bias – a capability challenge

It seems bias in algorithms is a very hot topic at the moment. In a surprisingly honest move Twitter admits their algorithms aren't always impartial: Twitter chief executive Jack Dorsey has told US lawmakers the company's algorithms have not always been...